Ads wear out in weeks
The hook that worked last month stops working, costs creep up, and the account needs fresh angles while your team is busy shipping the app.
For subscription apps running paid social in the US and UK
Video ads built from your app's real screens.
We turn your onboarding and paywall into short, screen-led ads for Meta and TikTok. They are made fast, checked for claim risks before you see them, and judged on one number: your cost per trial.
Free and private. No call, no card. Just send your store link.
- 0:00Hook. One line about your user's problem.
- 0:02Your screens. 4 to 6 of your store screenshots, each with a benefit from your listing, set to music.
- 0:16End card. Your app name and an invitation to ask for 3 full ads.
Creative burns out faster than you can replace it
UGC is slow and pricey
Briefing creators, waiting on shoots and paying per video adds up fast, and plenty of takes never make it into an ad.
Generic AI ads hide the product
A stock avatar talking to camera says nothing about what your app does. Your screens do.
One bad claim costs more than the ad
Health, money and results claims get ads rejected, and fake reviews or invented experts can bring real legal trouble.
How it works
Start free. You see the spec work before you pay. The Sprint itself is paid upfront.
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A free 20 second teaser
We make it from your store listing (App Store or Google Play) and send it to you as a private link. It runs about 20 seconds: a hook line, your store screenshots with on-screen text and music, and an invitation to ask for 3 spec ads. No call needed.
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3 finished ads, if you want them
Like the teaser? Ask for the spec pack by email and within 48 hours you get three finished 9:16 ads with voiceover and captions, built from your app. They are spec work: clearly marked, never published, yours to judge.
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The January Creative Sprint
$1,500 fixed for 20 variants in 10 business days, each in 3 formats (9:16, 4:5 and 1:1). All 20 are in English, and 10 of them also come in a second language of your choice, checked by a native speaker. We build from your own screen recordings or a test login, so every screen and price is right. If you judge the batch unusable and no variant has run in paid media, you get a full refund.
We take two Sprint clients this season. Sign and pay by November 20 and send your inputs on time, and the batch is with you by December 8, ready for January tests.
Pricing
Fixed prices in USD. No ad account access needed: we send files, you upload them.
Teaser
Free
- A private 20 second teaser built from your store screenshots, with on-screen text and music
- 3 finished spec ads if you want them
- No call, no card
January Creative Sprint
$1,500 fixed
- 20 variants in 10 business days
- 3 formats, all 20 in English
- 10 of the 20 also in a second language
- Claims and AI label check on every ad
- A short test plan against your current best ad
- Full refund if you judge the batch unusable and no variant has run in paid media
Monthly
from $2,500 a month
- 30 new variants a month
- Each round built from what your tests show
- A one page memo on what won and what lost
- $2,500 a month for our first three clients, on a 3 month term
Judged on your cost per trial
A pretty ad that does not convert is still a bad ad. Before anything runs, we agree a short test plan with you.
- Your current best ad is the control.
- Each new ad gets a fair share of budget.
- A win means a lower cost per trial (or per install) than the control, read once an ad has at least 30 trials.
- You read the numbers in your own MMP or RevenueCat. We never need your ad account.
We cannot promise that any single ad will beat your control, and nobody honest can. What we promise is a batch you would actually run, or a refund under the terms above.
Checked for claim risks before you see it
Every script and every cut goes through a checklist: health, weight and money claims, results language, missing disclosures, platform policy flags and AI labels.
Anything risky comes to you as an issue to review, with a safer line next to it. It is a careful screen, not legal advice, and you approve every ad before it runs.
What we will not do
- No fake testimonials. No AI person telling a story about using your app.
- No doctor personas. No white coats and no invented experts.
- No claims your listing does not make. If your store page does not say it, the ad does not say it.
- No hidden AI. AI-made footage is labeled where platforms or the law ask for it, and we always tell you which parts are AI.
- No publishing spec work. Teasers and free ads stay private between us.
Our work
Ads we make for prospects stay private, so this only shows client work we have permission to share.
Samples load here. If you do not see them, email [email protected] and we will send them over.
Questions
Is the teaser really free?
Yes. We make it from your public store listing before we ever talk. If you like it, reply. If not, ignore it. We send at most two short follow-ups, and replying "stop" ends them.
What do you need from us for the Sprint?
Screen recordings of your onboarding and paywall (or a TestFlight or test login), your brand assets, your current best ad, and the claims you are allowed to make. A short kickoff call covers the rest.
Do you need access to our ad account?
No. We deliver the ad files and a test plan. You or your agency upload them.
Who owns the ads?
You get perpetual rights to run the ads you accept, on any paid or organic channel. We list every voice, music and stock licence we use. AI-generated footage may not be protected by copyright, so we do not promise exclusive copyright in that part.
Do you use AI?
Yes, for parts of the footage, the voiceover and the variations. Your real screens lead every ad. We never use AI to fake a customer, an expert or a result.
Which apps are a good fit?
Subscription apps in fitness and wellness, language learning, productivity and AI tools that already spend on Meta or TikTok in the US or UK. For medical apps we only make screen-led ads, with no health claims beyond what you are cleared to say.
How do we pay?
By USD invoice, paid upfront for the Sprint, through a bank wire or Skydo. There is no card checkout.
What if the batch is not usable?
Tell us within 7 days of delivery and, if no variant has run in paid media, you get a full refund. Wrong screens, wrong prices or broken specs we fix for free first. The refund covers quality. It is not a promise about how the ads will perform.
Who will we be dealing with?
The founder. Every message from InstallHook is written and sent by a person, and every ad is checked by hand before it reaches you.
Get your free teaser
Send your App Store or Google Play link to
The founder reads every message.